Temperatures are down, Fur sales are up
When the cold weather comes whipping through, what’s the ultimate fashion must-have this season? Fur, of course! Temperatures are mimicking last year’s bitterly cold winter, and if this is any indication of what the rest of the season will be like, then consumers should run, not walk, to their nearest fur retailer immediately! Retailers are already reporting an increase in sales versus year ago for the key months of November and December.
This year, shoppers are scooping up everything fur to fight off the cold – not just long coats and jackets, but also accessories ranging from scarves to hats to mittens…to the newest hot trend of the season, boot sleeves and other furry footwear. Along with this wide range of furry options there is of course an array of price points which makes owning fur possible for everyone.
Consumers are looking to make smart purchases when it comes to fur – they want to be sure their garment is stylish as well as versatile. The ideal piece will not only keep the wearer warm, but will also carry them from their daytime career wear to a glamorous night on the town to a casual evening with jeans. Says Bill Ribnick of Ribnick Furs in Minneapolis, MN, “They all want reversible in every length for versatility. Not only in sheared mink but long hair as well. Customers are opening their wallets more readily than last year and this should translate to increased sales!”
At the Elmhurst and Deer Park based York Furrier, sheared fur coats along with fur accessories are in demand. In particular, a very versatile sheared mink walking coat that reverses to rainsilk has become the garment of choice this season. According to John Rezny, the store’s President, “Most clients are so excited about their new reversible sheared mink, they slip it on and wear it home!” Accessories are also hot items this season – with shearling lamb gloves, fox trapper hats, mink handbags, fur scarves, and fur vests at the top of many gift lists. With the temperatures dipping into single digits for December’s opening, and an extensive inventory of furs, fine outerwear and accessory items in both York Furrier locations, Mr. Rezny anticipates a strong month of sales – significantly ahead of 2009 same month sales.
In New York City, the recent cold spell means fur is everywhere on the streets of the city. Steve Cowit of Henry Cowit Inc says, “Tons of tourists in NYC are looking to keep their heads warm and are buying hats, earmuffs and headbands. Our second hand garments are selling briskly.”
Key pieces perfect for facing the winter chill this season include Michael Kors’ fox boot sleeves, a mink coat reversible to suede by Helen Yarmak , a silver fox scarf by Wayne, a grey lamb and charcoal wool felt trapper’s hat by Marc by Marc Jacobs.
Whether you’re in the market for a coat, a bag, or something as simple as a pair of mittens –fur will have you covered this winter in style!