The popularity of fur on the runways continues as leading designers recognize that fur is a branding “must” for all luxury lines. Designers are creating fur fashions and accessories in various styles and price points to meet the growing demand for fur across all demographic segments. And fur is being recognized as a smart fashion investment due to its versatility and wearability and its luxury appeal.

Capturing one of the key trends of the season, Oscar de la Renta’s long haired mink vest can be worn just as easily with chic evening wear as it can with casual day attire. Prabal Gurung, with his first eponymous fur collection for Global Furs, features a zippered broadtail jacket that is playful and flirty yet chic and timeless. A bright colorblocked sheared-mink anorak by Chris Benz gives new vitality to a classic look for long-term wear.

Dennis Basso’s broadtail cropped jacket with drawstring waist and sleeves is a classic look with a modern twist and an elegant accent to any wardrobe. Catherine Malandrino’s silver metallic motorcycle jacket brings a sexy edge to her provocative fashion message with a look that is strong and versatile. Both established and emerging fur designers take fur to new creative levels this season, creating exciting dramatic collections that are sure to make fur a fashion must-have for fall 2009.