Press Releases

For Immediate Release

New Vogue Fur Campaign Celebrates the Bright Future of Fur

Tuesday October 23, 2012 (West Hollywood, CA) – As a result of decades of ingenuity and technological advancements in fur manufacturing, the fur industry has seen a rapid increase in designers, now well over 500, choosing to utilize fur in their fall/winter and even spring/summer collections. To celebrate the growing number of fresh new talent choosing fur as a go-to luxe factor, the International Fur Trade Federation (IFTF) has launched a new fall ad campaign entitled “Luxury Reimagined.”

The international campaign, which will run exclusively in Vogue, will kick off in the U.S. in the November books and will run concurrently in Vogue UK, Germany, China, Russia, Spain and Italy. The captivating ‘Luxury Reimagined’ spread introduces readers to the season’s prominent trends in fur as conceived by some of today’s hottest young designers.

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