Great Reasons for Wearing Fur

Warmth

Fur is nature’s wonderful response to winter. And nothing is warmer. As a natural material, fur allows the body to breathe and is isothermal, keeping you comfortable and cozy, no matter the weather.

Comfort

Soft, sensual and enveloping, nothing compares with the feeling of wearing fur. And with today’s new techniques, furs have never been more versatile or lightweight. In fact many can be worn year-round, rather then just in cold seasons or climates.

Timelessness

Fur never goes out of style and now its seductive beauty has never had a stronger grasp on the fashion imagination. One only has to look at the hundreds of international designers who showcase fur in their collections in increasingly creative ways.

Versatility

The cliché of fur on formal occasions has long been put to rest. Fur now can be worn everywhere. With jeans and ball gowns. Warm on a winter night, enchanting on a summer dress. There is only one rule and that is: create your own style!

Durability

Despite its luxurious look and feel, fur is a natural fiber, and hence naturally durable. Because fur is resilient and lasting, it can be recycled, updated and re-styled, time and time again. Take care of your fur and your investment will bring you many years of pleasure.

Eco-logical

The fur trade is government regulated to ensure that endangered species are never used. Fur is an excellent example of “sustainable use of renewable resources,” a principle promoted by world wildlife organizations.