Where does your FICA $$ Go?
The Fur Information Council of America is in its strongest and most proactive position ever. We are currently funding many aggressive programs that benefit the fur industry in a variety of ways including, but not limited to, the following:
Fur Industries of North America (FINA) is a legislative project that brings a consortium of fur industry representatives to Capitol Hill several times each year to lobby on trade and eco-terrorism issues. We have also developed programs to encourage our retailers to visit congressmen/senators in their home offices, preparing them with materials and talking points to make these meetings meaningful and effective. In addition, Fur wRaps the Hill participates in or co-produces several events each year in Washington DC to build alliances with key lawmakers and administration officials.
FICA’s fashion promotion efforts are on-going throughout the year and include several key promotions. In early February, FICA plays a prominent role in the 7th on Sixth shows held in New York City showcasing the following fall/winter designer collections. Our Fur Runway Report in WWD runs for five days, highlighting the fur looks within key designer collections and delivering the message to editors from around the world that fur is an integral part of the fashion scene.
During the year the FICA office distributes press releases to over 1400 editors featuring a “newsworthy” story about fur. Topics include caring for your fur, fur restyling, holiday gift ideas, the new men’s fur, fur accessories for the home, and profiles of hot, new trends in fur. These releases are written with a customization option for local retailers to fill in their information and follow up with their local press contacts. Last year these releases resulted in stories that reached over 35 million readers. In addition each week our public relations team issues a “fashion flash” to a list of key media contacts via e-mail. These flashes are brief key statements about the latest news in fur fashion.
Our Furinsider social media program brings current fur fashion news, videos and fashion images to a broad audience at www.furinsider.com. Our Facebook page at Fur Insider follows what’s trending in fashion, fur and celebrity to provide dozens of fantastic fur images daily. More great fur images can be found on our Furinsider Instagram page with new images posted several times each day. You’ll also find us on Twitter and Pinterest. Go to YouTube.com and enter Furinsder in the search bar and you’ll find over 200 fun fur and fashion videos. Through this comprehensive social media program we are currently delivering over 2,000,000 impressions monthly with plenty of shareable content to support our members’ social media and marketing efforts.
The Hollywood Project places fur in film and television as well as working with stylists to dress celebrities in fur for photo shoots, personal appearances and red carpet events. Celebrity and pop culture have never had a greater impact on consumer purchasing behavior and the Hollywood Project works to place fur prominently within this high profile world.
Our “Addressing The Issues” communications handbook is revised each year and distributed to our membership shortly before the annual Fur Free Friday protests. This guide contains useful information on how to prepare for protests and dealing with protesters and the media. It also provides. the latest information and key talk points to enable our members to talk comfortably and intelligently with their clients, friends or the media.