Where does your FICA $$ Go?
The Fur Information Council of America is in its strongest and most proactive position ever. We are currently funding many aggressive programs that benefit the fur industry in a variety of ways including, but not limited to, the following:
Fur wRaps the Hill is a legislative project that brings a consortium of fur industry representatives to Capitol Hill several times each year to lobby on trade and eco-terrorism issues. We have also developed programs to encourage our retailers to visit congressmen/senators in their home offices, preparing them with materials and talking points to make these meetings meaningful and effective. In addition, Fur wRaps the Hill participates in or co-produces several events each year in Washington DC to build alliances with key lawmakers and administration officials. For more information please visit our website at www.furwrapsthehill.com.
FICA’s fashion promotion efforts are on-going throughout the year and include several key promotions. In early February, FICA plays a prominent role in the 7th on Sixth shows held in New York City showcasing the following fall/winter designer collections. Our Fur Runway Report in WWD runs for five days, highlighting the fur looks within key designer collections and delivering the message to editors from around the world that fur is an integral part of the fashion scene.
Our annual Trends Book with over 130 images from the current year collections is sent to over 1400 fashion/lifestyle and business editors and stylists for use in their work throughout the season. During the year the FICA office distributes monthly press releases to over 1400 editors featuring a “newsworthy” story about fur. Topics include caring for your fur, fur restyling, holiday gift ideas, the new men’s fur, fur accessories for the home, and profiles of hot, new trends in fur. These releases are written with a customization option for local retailers to fill in their information and follow up with their local press contacts. Last year these releases resulted in stories that reached over 35 million readers. In addition each week our public relations team issues a “fashion flash” to a list of key media contacts via e-mail. These flashes are brief key statements about the latest news in fur fashion.
Our social media program brings daily fur fashion news, videos and fashion images to a broad audience at www.furinsider.com. Fur fashion videos are also found on our “furinsider” fashikon channel on youtube.
The FICA Hollywood Project places fur in film and television as well as working with stylists to dress celebrities in fur for photo shoots, personal appearances and red carpet events. Celebrity and pop culture have never had a greater impact on consumer purchasing behavior and the Hollywood Project works to place fur prominently within this high profile world.
Our “Addressing The Issues” communications handbook is revised each year and distributed to our membership shortly before the annual Fur Free Friday protests. This guide contains useful information on how to prepare for protests and dealing with protestors and the media. It also provides. the latest information and key talk points to enable our members to talk comfortably and intelligently with their clients, friends or the media.